THE DYNAMICS OF PARASOCIAL RELATIONSHIPS AND THEIR IMPACT ON PURCHASE INTENTIONS: THE PERSPECTIVE OF ACTIVE SOCIAL MEDIA USERS

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UEU » Scientific Articles » Manajemen
Posted by [email protected] at 27/02/2025 15:01:45 • 22 Views

THE DYNAMICS OF PARASOCIAL RELATIONSHIPS AND THEIR IMPACT ON PURCHASE INTENTIONS: THE PERSPECTIVE OF ACTIVE SOCIAL MEDIA USERS

Created by :
Andi Hidayat Muhmin ( 0306026803 )

Subject:	HUBUNGAN PARASOSIAL NIAT PEMBELIAN
Alt. Subject :	PARASOCIAL RELATIONSHIPS IMPACT PURCHASE INTENTIONS
Keyword:	PERSPEKTIF PENGGUNA MEDIA SOSIAL

Date Create	:	27/02/2025
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Article-5_1120
Collection ID	:	5_1120

Source :
Artikel ilmiah

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2025 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/the-dynamics-of-parasocial-relationships-and-their-impact-on-purchase-intentions-the-perspective-of-active-social-media-users-38055.html

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